Social Media, Event Marketing, and Branding

Created a series called "Star City Sessions" showcasing various genres being recorded at Star City Studio Productions with separate photography and video content. (March 2020)

Video series "Star City Sessions" I created to promote artists and showcase the work our engineers do.

Designed the aesthetic for the new outdoor banners at HB Pro Sound in July 2020.

Designed in-store signs meant to help the customer navigate the store with ease. (March 2020)

I created a marketing campaign for The Voice contestant, Valerie Ponzio, to bring awareness to her fanbase known as the #ValPals. (Pictured above.)

Design Concept: It was a mash-up of The Voice logo and her name.

Social Media Concept: Have new and old fans comment #ValPals and in return, get their profile pictures branded with the #ValPals logo. This in turn generated a loud buzz, prompting hundreds of friends, family, and fans alike to continue talking and showing support for their new favorite The Voice contestant.

Example of the "#ValPal Profile Picture" social media campaign.

In May of 2014, we debuted to the masses at Free Press Summer Fest (FPSF) in Houston, TX. I created a life-sized replica of the Windy Tees mascot, Eddy Ready. It took me 2 months to construct from scratch. It was a huge hit at the event, making Windy Tees one of the more popular vendors at FPSF 2014.

My friends at Windy Tees contacted me for assistance in organizing a personal marketing campaign via Facebook for a local contest featuring the best talent in El Paso, TX which won them the Trendsetters of El Paso awards. I also created an mobile version of their site within one day, with no previous experience in web-developing. (Link provided below.)
This campaign launched an even greater recognition and has highly increased orders. Windy Tees are now sold in several clothing boutiques in El Paso, TX and Houston, TX along with shipping to many locations across the U.S.

Description

Social media projects designed to allow and attract the consumer to interact with the brands.

For

Windy Tees (Subdivision of Graffik Content)

Type

Social Media, Fashion, Design, Selling, Marketing Campaigns